How to downplay...

Downplaying is making something seem to be of lesser importance than it
is. Here are some examples:

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Now, you are a buyer.....
I have doubts about its practical use.

I am concerned about its safety.

I'm afraid it will be too expensive for us to maintain.

I'm afraid it's too expensive for my budget.

The problem is, I don't want to spend that much.

Nevertheless, we are concerned about it.

In any case, it is still too expensive.

Well, the problem for us is its cost, not its design.

The design is a minor point here; what matters is how much it costs.

However, I use a British system, and this software is for US system.

Is it possible to redesign the software for us?

Perhaps you need to give this some additional thought before deciding.

Besides, when you add sales tax and service plan, it's over my budget.

Humm. You know, I like the cheaper model better.

Wrap it up-I'll take it.